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Rdio vs. Spotify: when it comes to user experience, the first round is for Rdio

10 Jun

Last year I wrote about Rdio, about its affiliate programme and data partnerships respectively. At the time, Rdio was only available in the US and my interaction with its streaming service was therefore limited. I had heard, however, that its user experience design (‘UX’) was great.

I have now had a chance to try Rdio (it recently launched in the UK) and compare it with Spotify (of which I am a premium subscriber). If this was a boxing match, Rdio would win against Spotify in the 1st round. Spotify would have struggled to put a punch in whilst Rdio’s decisive knock out punch would have come in the form of its powerful UX.

This is how the two streaming services compare in my opinion:

  1. Design – I have a got a strong preference for clean, simple design and Rdio comes up trumps in this respect. Whether it is an artist (see screenshot 1), album or track (see screenshot 2), all pages have a very uncluttered layout. Even though I can understand Spotify’s rationale for collating as much artist or product info onto a single page, I feel that Rdio’s pages are more effective. Rdio’s UX design   feels like it has been thought through a lot better.
  2. Social – On Spotify, opportunities to understand what others think of a particular album or track are limited. When I have got my “This is what your friends are listening to in real-time” functionality enabled on Spotify, I tend to ignore it. I think the way in which Rdio have enabled user reviews is again simple but effective (and not a distraction from the main purpose, i.e. to listen to a track or an album – see screenshot 2).
  3. Labels – The main differentiator between between Spotify and Rdio is the ability to filter by labels. Increasingly, users are looking to engage with specific labels. Spotify is tapping into this trend with its label specific apps (I love the “Def Jam at Spotify” app) and services like Drip.fm and Distro.fm are geared towards this. Rdio gets this too: I can follow labels directly and get a good sense of all their releases. For instance, the 4AD Records (see screenshot 3) or Blue Note pages provide a neat overview of their top albums and recent activity.
  4. Nobody is perfect – At a first glance, Rdio’s music catalogue seems smaller than that of Spotify and I would love to see more labels involved with this service. Perhaps it is my perception but the “unavailable” tag seems to be appearing on albums a bit too often. From a UX point of view, there is nothing as frustrating as finding the album you were looking for to then see it marked as unavailable.
Main learning point: Spotify clearly has a ‘first mover’ advantage in the UK, both in terms of its user base and breath of music catalogue. With the right amount of marketing and word of mouth, however, Rdio could be catching up sooner than you think. Rdio’s design is great and opportunities for interaction and discovery have received the right amount of attention by Rdio’s designers. The main thing for Rdio to concentrate on is adding to its catalogue and creating a user base / ecosystem around its service.

Screenshot 1 – Artist page on Rdio

Screenshot 2 – Track page on Rdio

Screenshot 3 – 4 AD Records page on Rdio

Related links for further learning:

http://www.electricpig.co.uk/2012/05/03/rdio-launches-in-the-uk-spotifys-worst-nightmare/

http://www.techradar.com/news/internet/rdio-coming-to-the-uk-to-take-on-spotify-1073595

http://www.huffingtonpost.co.uk/2012/05/04/spotify-rival-rdio-launches-in-uk_n_1476668.html

http://musically.com/2012/06/08/with-teeth-rdio-spotify-and-the-perils-of-user-experience/

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